Athlete A

Athlete A spotlights the horrific sexual abuse of hundreds of young athletes by USAG team doctor Larry Nassar, and shines an even brighter light on the team of individuals working to hold USA Gymnastics and Lassar Nassar accountable.

Empower audiences across the globe to use Athlete A to put an end to athlete abuse, encourage dialogue to spur culture change, and increase accountability within sport

● Curate three virtual events to dive deeper into how to change the abuse in sports culture and create an inclusive and safe environment for the community to connect with each other

● Empower audiences to host their own tough dialogues within their communities through a grassroots events tour program and provide hosting resources virtually

● Engage and elevate key voices online via social media through promotion of story sharing, hosting live conversations, and providing thought-provoking content

● 584 attended three engaging virtual event discussions

● 1.9k+ people across 30 grassroot events hosted meaningful dialogues within their communities

● 97% of people surveyed said they learned something new from the virtual interactive events and grassroots discussions

● 3.8k+ new fans followed on social channels and three IG live events elevated the voices of young athletes

● 673 private messages with resources were sent to engage with Athlete A fans on our social networks over a 6-month period to survivors, gyms and coaches.