Becoming

The intimate documentary follows former first lady Michelle Obama looking at her life, hopes, and connection with others during her 2019 book tour ‘Becoming.’

As a part of the Twitter x Netflix Global Watch Party around the film, the Becoming community outreach campaign aimed to bring together networks of young people and women of color as well as coordinate with book clubs, students groups, and participants from the Becomingbook tour to inspire and amplify their voices and work.

● Give organizations the tools to participate in community watch parties

● Create and share customized hashtags (i.e. #BecomingSpelman, #BecomingGirlsInc) with partner organizations to use alongside the greater overarching INSERT hashtag, so that each organization can have a focused conversation as part of the larger moment

● Create a discussion guide to be used for organizations to spur conversations on Twitter

● 80 total grassroots and marquee screenings

● Engaged partners had over a million combined followers on Twitter

● Became the Number 1 trending topic on Twitter