Film & TV

PSAs

Events

Celebrity

Sports and Music

Film, TV, & Theatre

Press

Research

This tip sheet is the product of the dedicated work of the Center of Scholars and Storytellers at UCLA 2023 FAST Fellows, Joseph Wright, with support from fellow Conner Allen. I served on the advisory council providing expertise, research, guidance and support in developing this tip sheet.

Read more here.

In collaboration with USC Annenberg Norman Lear Center’s Media Impact Project, this report examines how gun safety and prevention measures are currently being depicted on television and how storylines impact viewers. The report also highlights the importance of depicting gun violence prevention measures and gun safety practices. We used the research to develop our guidelines for depicting gun violence on screens and launched this initiative with behind the scenes convos with TV writers and showrunners.

Read more here.

Case Studies

  • Athlete A follows the intrepid reporters, brave gymnasts, and legal team that put Larry Nassar behind bars and exposed decades of abuse at USA Gymnastics.

  • Empower audiences across the globe to use Athlete A to end athlete abuse, encourage dialogue to spur culture change, and increase accountability across sports.

  • - Curate three virtual events to both discuss how athletes, coaches, and governing bodies can reform the culture of sports and provide an inclusive and safe environment for the community to connect 

    - Strategic outreach to empower audiences to host community events while providing virtual hosting resources 

    - Engage and elevate key voices online by uplifting their stories and providing resources

  • - Countless athletes across sports spoke out about their experiences, resulting in sports governing bodies committing to reforming their respective sports

    - 584 attended three engaging virtual event discussions

    - 1.9k+ people across 30 grassroot events hosted meaningful dialogues within their communities

    - 97% of people surveyed said they learned something new from the virtual interactive events and grassroots discussions

    - Built and maintained an engaged online community with 5K followers; contacted hundreds of survivors, gyms, and coaches; and hosted three IG live events to elevate the voices of young athletes

  • The intimate documentary follows former First Lady Michelle Obama looking at her life, hopes, and connection with others during her 2019 book tour Becoming.

  • As a part of the Twitter x Netflix Global Watch Party, the Becoming community outreach campaign aimed to bring together communities focused on young people and women of color, including book clubs and student groups, to inspire them to connect the themes of the film to their own lives.

  • - Reach out to purpose-driven organizations and share toolkits so they can create bespoke events

    - Create and share customized hashtags (i.e. #BecomingSpelman, #BecomingGirlsInc) with partner organizations to use alongside the greater overarching #Becoming hashtag, so that each organization can have their own distinct conversation as they engage in the larger conversation 

    - Create a discussion guide to be used for organizations to spur conversations on Twitter (now X)

  • - 80 total grassroots and marquee screenings

    - Engaged partners had over a million combined followers on Twitter

    - Became the Number 1 trending topic on Twitter (now X)